"Be Our Brand Ambassadors"- LG Commissioner Tells Indigenous Artists

By EKANEM ASUQUO

Cross River State Commissioner for Local Government Affairs, Chief Felix Idem has charged indigenous artists to assume the roles of brand ambassadors of the state by projecting the people-first mantra of Governor Bassey Otu as well as the rich cultural heritage of the state with their trade. 

Chief Idem gave the charge when he received an upcoming musical group known as Ago Music Worldwide during a courtesy visit to him in Calabar.

According to him"Given the potential of music which can be deployed in mobilizing the people towards set goals, it will be worthwhile if our indigenous artists in the entertainment industry can explore their craft to galvanize our people to support the genuine intentions of the present administration"

"This will guarantee successful implementation of the policies and programmes of our amiable Governor which are carefully crafted to improve living standards, promote economic prosperity and job creation"

He opined that" Cross River state is blessed with a variety of rich cultural heritage spanning from the creeks of Bakassi to the hills of Obanliku, I want to challenge our sons, daughters, and friends to package a production depicting our enticing traditions and customs as a way of complimenting current efforts by the government to reinvigorate our tourism brand"

The Local Government Affairs Commissioner lauded the musician for his artistic ingenuity describing his music as inspiring and appealing.

Speaking, the band leader and musical exponent, Ago Kings lauded the state government for the political will towards revamping the entertainment industry in the state beginning from the Tourism sector to Carnival Calabar.

In his words" The platform offered by the Calabar Carnival enabled some of us to discover our talents, thereby giving us the impetus to get to this point, with the resuscitation of this sector, we are bound to witness more indigenous artists springing up"

He appealed for government assistance to pursue his pet project of curtailing the rate of school dropout among female children as well as vocational training for girls and women to promote self-reliance.