The Rise of Afrobeats: What's next for Nigerian Music Industry?
By Stephanie OKORIE
The rise of Afrobeats has elevated Nigeria music to global heights, and the future looks promising. Artists like WizKid, Burna Boy, and David have brought Afrobeats into the global spotlight, winning international awards, collaborating with major Western artists.
The Nigerian music industry has come a long way, such that the social media platforms such as TikTok and Instagram play a crucial role in the genre's rise, with viral songs and dance routine reaching audience worldwide. Also, streaming platforms are also recognising the genre's potential, with dedicated playlists and increased visibility.
After a slow 2024, Nigeria starts will be looking to deliver more hit songs in 2025, with exciting collaborations and cross-over hits expected.
Sharing in this perspective, a student at a tertiary level ,Abigaii okanje said: “Afrobeats has taken the world by Storm, the unique blend of African rhythms, Western pop influence has resonated with audience worldwide. For instance, Nigeria artists have collaborated with some of the biggest names in the music industry like Drake , Beyonce and Rihananna. “This collaboration has helped introduced Afrobeats to a wider audience."
A music lover, Miss Mercy Igwe said that: “the Afrobeats has made a great impact in our economy, which has created job opportunities for thousands of people like the producer that produce sounds and beats and also the back up singers and dancers.”
Conclusively, Afrobeats is not merely a trend; it is a global movement that continues to evolve and captivate audience worldwide. In 2025, we expect to see more international collaborations, emerging artists and continued growth in the genre's global reach.
OKORIE is a final year student at the Department of Mass Communication, University of Calabar. She is on an industrial attachment with THE BEAGLE NEWS.
